Forget the traditional French toast recipes to recycle your stale bread ... make some beer ! Here is the idea of Martin Marescaux, a young northerner from Fleurbaix, who embarked on the entrepreneurial adventure two years ago with DrawYourBeer. At the age of 22, the young entrepreneur first developed his company on the idea of selling beers with personalized labels. Then he made a statement, that we do more or less all: 1/3 of the bread we buy ends up in the trash.
So he put the idea in mind to create beers with dry bread, more consumable. The idea of creating beer with bread is not new. As a matter of fact, 40% of the materials that make up the beer are contained in bread, such as cereals, yeast and malt. So by recovering the ingredients and adding hops and water ... well you get beer.
Thus, Martin Marescaux launched his range Midnight bread (Midnight bath ... do you have it?), With a real ecological ambition. Not only is the bread reclaimed so at least serves something and it must be said that a beer contains on average 3 slices of bread which equals 14 liters of water saved that are not used to grow cereals. The entrepreneur tells France Bleu who interviewed him:
The goal was not to have a beer to taste bread, but a beer made from bread, to give it this eco-responsible character. After 18 months of research, we tasted, re-tasted, and there, it works!
2000 bottles have already been produced and a second batch is in progress. The bottles are already distributed in fifteen bars in the region and to get the bread he needs, Martin Marescaux calls on about fifty volunteers whom he baptizes. responsible wasters. These are bakers, restaurateurs and even individuals who store the bread for 2 weeks before handing it to him. And as our contractor of the day says: "We must commit to a better world. And if it can go through the beer, so much the better! "