Ideas

In the UK, IKEA recycles furniture to become art shelters

decidedly IKEA seems rather active in creative communication operations right now. Just yesterday, we unveiled an initiative of the Swedish brand that imagined a series of accessories allowing people disabled to use his furniture more easily. Today we are going to present you a new operation ofIKEA which takes place in the UK, specifically at London.

To communicate on the launch of his new store durable in the neighborhood of Greenwich, IKEA embarked on in a baptized operation "Wildhomes for Wildlife" in collaboration with the agency Mother London. The idea: to recycle brand furniture to create adorable artistic shelters for animals. IKEA has therefore recovered various furniture from its range (tables, lamps, chairs, etc ...) to turn them into colorful little houses for birds, bat or even bees.

In total, no less than eight custom-built homes were created by local artists as Hattie Newman, supermundane or Nathaniel Furman. A good marketing idea to highlight a commitment to sustainable development and the animal cause that we sincerely hope.

And this is not the first time IKEA has shown interest in animals. Last November, the store in the city of Catania in Italy had decided to open its doors to dogs abandoned for the protect of cold.

Credits : IKEA

Credits : IKEA

Credits : IKEA

Credits : IKEA

Credits : IKEA

Credits : IKEA

Credits : IKEA

Credits : IKEA

Imagined by: IKEA and the agency Mother London

Video: Trashformation: furniture & shelter from recycled cardboard (August 2019).