Ideas

Taiwan transforms subway into sports tracks and surprises its users

Taipei, the capital ofTaiwan will host the 2017 Summer Universiade, an event dedicated to university students from around the world who compete indifferent sports practices. To communicate about the event, the organization of Universiade collaborated with the Mass Rapid Transit (MRT, the equivalent of RATP in Taiwan) to put in place a surprising activation.

The different subway trains have been transformed into sports fields. Thus, depending on the train, the passengers have the impression of being in a swimming pool, on a lot of basketball, a field of soccer or a Athletics track. It's pretty well done, and it allows people to Taipei to immerse yourself upstream in the heart of the event that will take place from 19 to 30 August 2017. Well seen !


Imagined by:2017 Summer Universiade and MRT

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