Ideas

It diverts brands to denounce the excesses of the consumer society

For some artists, divert brand logos is a way like any other of denounce the excesses of our contemporary society. This is particularly the case Tommaso Bordonaro who sees in famous brand logos much more than you can imagine.

Everyone knows, and consumes, brands like Coca Cola, McDonald's, Nike or Netflix. But for our artist of the day, these last are powerful symbols of a society that pushes us ever more towards consumption. So, to affirm this struggle in a creative way, he likes to divert with brio and especially a lot of sense, the logos of famous brands.

To illustrate the junk food and its consequences on health, he does not hesitate, for example, to reinterpret the logo of McDonald's as well as its different products. To illustrate the diktat of luxury, he diverts the logo Chanel with handcuffs or cannabis, while Nike turns into "Brand that sells wind". of theNetflix or Coca Cola are assimilated to addiction, with an undisguised parallel to drugs. Finally, he chooses to deflect the mark LEGO to illustrate the ego of the great leaders of our world ... in the image here, of course, of Donald Trump and Kim Jong-un who are facing each other.

Meaningful illustrations to discover in more detail below. And if you wish to deepen your knowledge of the artist, we also invite you to visit his Instagram account, where he also enjoys to divert everyday objects and icons of popular culture to denounce, once again, the excesses of our modern society.

McDonald's

Credits: Tommaso Bordonaro

Credits: Tommaso Bordonaro

Chanel

Credits: Tommaso Bordonaro

Credits: Tommaso Bordonaro

LEGO

Credits: Tommaso Bordonaro

Pepsi vs Coca-Cola

Credits: Tommaso Bordonaro

Netflix

Credits: Tommaso Bordonaro

Coca Cola

Credits: Tommaso Bordonaro

Nike

Credits: Tommaso Bordonaro

Imagined by: Tommaso Bordonaro

Video: Money as a Democratic Medium. The Color of Money: Banking and Racial Inequality with Slides (August 2019).