Ideas

A shock advertisement to encourage parents to preserve the privacy of their children

Yesterday was the Safer Internet Day. A day dedicated to respecting privacy on the Internet and protecting personal data. On this occasion, the association Innocence in Danger came up with the idea of ​​developing a shocking commercial with the aim of encouraging parents to preserve the photos, and thus the privacy, of their children.

In collaboration with the glow agency in Germany, the association unveils a surprising spot where a mother spreads everywhere pictures of her daughter in a swimsuit. The message of this spot, you have understood, is of course to educate parents to share photos of their children on the web to prevent them from falling into the wrong hands.

A shock advertisement ...

... which encourages parents ...

... to preserve the privacy of their children ...

... to protect their image on the Internet

A spot that aims to ...

... to encourage parents to share more intelligently

Video: Investigation Puts Ancestry DNA Kits To The Test Among Sets Of Triplets (August 2019).