Why buy a dog or cat when you can rent one? A startup has set up an amazing service that allows you to rent a pet. From dogs to cats to rodents to exotic species, you can rent any pet for as long as you want. And here, no need to commit to the long term: when you're fed up, you just have to give it back.
Yes, this startup has something to shock and cringe. But rest assured: this is a purely fictional project designed by Auriane Bettolini, Marine Di Franco and Kelly Lortal, three students at IAE Nice. To raise awareness about adoption and the fact that an animal is for life, these three students had the idea to create a fake site to rent a pet. The idea, as you understand it, is to make the visitors aware of the importance and the commitment that must be made when adopting an animal, because it is a life and not a life. product.
A campaign that plays the card of provocation to shock the user and open his eyes to a terrible statistics: 100,000 pets are abandoned each year. The fake campaign "Rent a pet" allowed these three students to offer a beautiful viral exposure, and especially to raise funds for the association G.A.L.A. who fights for animal protection. To discover this brilliant campaign, visit the site of the operation.