Ideas

Singapore Airlines replicates dishes in miniature version

The small details are important. In any case, this is what thinks the airline Singapore Airlines, which illustrated it in the most beautiful way with its new communication campaign. In collaboration with Japanese chef Yukio Hasada, the airline has produced various international miniature dishes.

Fillet of beef, cod, grilled kebabs ... These iconic international dishes have been revisited in miniature version. The work and the patience put in place for this operation seriously force respect. A great way to illustrate how important Singapore Airlines is to the smallest detail.

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