We can never say it enough: the simplest ideas are often the best. Today, there are two creatives named Bae Su-Kyoo and Noh Haeun who come and prove it with this packaging specially dedicated to fast food.
These two designers imagined a beverage packaging that uses the lid to deposit ketchup. A small inset was simply thought on the lid to contain ketchup or any sauce, without getting dirty when drinking with straw. An ingenious idea that could inspire the giants of junk food.