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Whiskas makes fun of Apple with a keynote for cats

Forget the cat ads with the good croquettes that go beyond the bowl. Whiskas goes on another planet with his agency AMV BBDO. The brand, which belongs to the Mars group, has launched its technological institute to study cats: the Kat Institute of Technology. Of course, this is only a marketing operation and not a true state-of-the-art study center for our feline friends.
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This striking photo project grates emotions and feelings on the skin

Anger, envy, desire, ambition ... It's not always easy to express your feelings. Photographer Steve Rosenfield has embarked on a creative project called "What I Be". The principle is simple: it takes pictures of perfect strangers who write on their skin what they feel. Depending on the model, this "temporary tattoo" may have a different meaning: it can be used to highlight insecurity or sadness, a purpose, motivation or anger.
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He embroiders flowers around the logos of famous brands

Creativity is everywhere! Based in Iceland, James Merry is an artist with an unusual passion. Its occupation: embroider flowers and plants around the logos of famous brands, such as Nike, Adidas or Puma. When we think of sportswear brands, we generally associate an urban universe.
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It captures surprising optical illusions in the streets of New York

You necessarily know the French expression that says "Chance does things well". But this famous chance, it is necessary to know how to provoke it ... It is besides all the talent of the American photographer Jonathan Highbee. For more than 10 years, this artist has roamed the streets of New York with his camera to capture these unique moments where the elements line up perfectly.
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This brewery offers pints of free beer when it rains

8433 liters. This is the amount of beer that the English drink every minute. This impressive figure has clearly inspired Fuller's breweries in London to embark on a truly amazing marketing campaign. To promote its London Pride, its beer star, this chain of brasserie offers its customers to drink free pints as soon as it rains.
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